Thursday 15 September 2011

How To Send Memorable Postcards

When I was a child, postcards were the norm for staying in touch with friends and family when you were traveling. Sending postcards was one of my favorite holiday activities.
Do you still keep old postcards?
Do you still keep old postcards?

The first thing I had in mind after arriving at my destination was to make the list of friends, then to choose the best postcard for each of them. Then, there was the big excitement of writing creative texts. It was so much fun! I wonder if there are still people who send postcards these days, when we stay in touch with our friends via mobile phones, Facebook, email, Twitter and other such “miracles” that made the world shrink. Looking at souvenir
stands wherever I go, I see people buying postcards, so I assume that most of them are sending them and not just keeping them for themselves.
Anyway, if you are still a fan of postcards, here are a few tips to make them as memorable as possible:
1. The image on the card should have a special meaning for the person it’s addressed to. Don’t just choose photos of touristic “must-sees”, go for more creativity, figure out what your friend would get most excited about.
2. The text needs to be creative and fun. If all you can write is “Greetings from such and such place”, your card will probably have a low impact on the recipient. Poems are a nice way to be creative, so try to put together a few rhymes. Rhymes are fun most of the times. If you can’t, do something else. Make up a short story, tell a joke, draw something…
3. The card could have a second use. There are postcards that have the shape of a bookmark. Your friend will probably keep it and use it (well, don’t send this type of card to people you know don’t read too many books or to your Kindle-addicted friends).
Can you think of anything else? How would you write a memorable postcard?

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